Go Forth

Levi's has just launched the F/W Global 2011 Go Forth campaign that Jeff Luker photographed a couple months back. He said: "It was a very fun, cool and unique opportunity to work with a company promoting a message of youthful optimism and freedom who actually hired a young photographer such as myself to shoot the campaign."
And I found his photos beautiful, inspiring and moving. It portrays a sweet side of our youth.









There is a television spot that coincides with the print featuring a Charles Bukowski poem. Watch it below.

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